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If you are interested in the world of the publicity, you are a graphic designer, or you like the marketing is here a business idea with future.
The publicity online, the publicity across Internet is already a very powerful tool of the marketing, but from his beginnings interesting discoveries are realized. One of them for example is that, as in the freeways, the web sites visitors are "annulling" mentally the cartels, announcements or banners graphs and pay attention only to the content and the proper linkage of text of the visited web site.
This is because to the brain the publicity turns out to be annoying to him, especially when it has no relation with the content of the place that is finally for what the Net user is looking. So the mind, without we us realizing, does aside everything what looks alike to publicity.
This way it has gone over to the conclusion that the graphic publicity in Internet practically already does not generate answer, that is to say nobody clicks in her and this is a serious problem for the advertisers and a big challenge for the experts in publicity.
Let's think about our own experience, when we sail along web sites practically we look neither at the graphic advertizing notices, nor anything that looks alike to publicity. Do you remember any graphic publicity in any of the places that you visited lately?
Fortunately the new publicity systems contextual of Payment for click (PPC) or I Pay for action (PPA), they have allowed to discover that the commercials in the shape of text linkage , without graphs, if they generate answer and very good, till now. But the advertisers know that not always it will be like that and pay to graphic designers and marketers to develop new forms of publicity online and new ways of presenting his commercials.
One is experimenting with video announcements, banners with attractive animations, but it seems that for the time being the simple and simple text keeps on being the winner.
So who devotes himself to investigate on new forms of announcements in web sites, graphs impactantes, new images, animations, novel and attractive videos, or piece of news forms of announcements has a business with future face. The companies advertisers are anxious and can go so far as to pay a lot of money for knowing new and more effective forms of publicity online.
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